Barrie Gunter (1997). Measuring Bias on Television. (Luton: University of Luton Press). v + 186 pp. ISBN 1-86020-526-7. $31.00 (paper). References and index.

This is another specialized volume, with a basic focus on the question of bias and impartiality. It is much more than a methodological text, and covers the literature thoroughly-there are nearly 500 citations in the reference section. As such, it is well-focused, and provides a great deal of well-organized data as well as well-argued propositions. The eight chapters include "Defining the issue," "Perspectives on determining impartiality," "Cognitive aspects of bias: output perspectives," "Evaluative aspects of bias: output perspectives," "Cognitive aspects of bias: subjective audience perspectives," "Cognitive aspects of bias: objective audience perspectives," "Evaluative aspects of bias: audience perspectives," and a short concluding chapter on "Television: the future and bias." Although-and perhaps because-many of its examples and much of its data come from the United Kingdom, it should be of particular use to scholars in the United States.

The above article was published in Media Ethics , Spring 2004 (15:2), p. 33.