Sakae Ishikawa (ed.) (1996). Quality Assessment of Television. (Luton, U.K.: University of Luton Press). ix + 309 pp. ISBN 1-86020-507-0. $40.00 (paper). Chapter references, methodological appendices.

Under the assumption that creative television personnel have an ethical responsibility to provide the public with high quality entertainment, information and persuasive messages, any work that analyses and suggests improvement to quality is inherently ethical.

This book is a scholarly examination of broadcast quality assessment from the research tradition, the perspectives of professionals and audiences, and from the viewpoint of the public service idea and diversity, bringing together a number of different traditions and sets of criteria in its 12 essays. The authors draw upon-and provide techniques for-television program quality assessment in places as diverse as Canada and South Korea.

The research leading to this book was sponsored by NHK in Japan, and represents an extensive search and review of the literature (as of 1991), as well as discourse and reports from researchers in Canada, the United States, Great Britain, Sweden and Japan. While still a work in progress, this volume provides the serious scholar with a remarkably complete snapshot (as of eight years ago) on which to build.

The above article was published in Media Ethics , Spring 2004 (15:2), pp.32-33 .